Connecting sales teams with the right prospects through accurate deeper intelligence.
Who we are
Prime Signal is Prospect Intelligence partner helping sales teams identify B2B accounts with a credible reason to engage, supported by research and evidence.
Founded by Odin Latouche and Gelila Sied, Prime Signal brings experience across data, financial services, managed IT, growth and marketing. We understand how difficult it can be to determine which accounts deserve attention, what has changed, why it matters and who owns the resulting need.
That shapes SIGNALS, combining account research, interpretation, stakeholder intelligence and source-backed validation.
By focusing on relevance, timing and evidence, we give sales teams a clearer view of where opportunities exist, who matters and how to approach each account confidently.
Our promise
Strong prospect intelligence should give your team confidence before outreach begins. Our focus is on delivering relevant, evidence-backed research that is checked against the agreed brief and prepared to a consistent standard.
We support that quality through source validation, structured research, contradiction checking and human review. Our goal is to deliver credible prospect intelligence, meaningful commercial context and a consistent standard your sales team can rely on.
Odin Latouche
Co-Founder
Director
Gelila Sied
Co-Founder
Operations Lead