We help accountancy firms reduce AI-related risk by connecting you with the right MSP.
Who we are
Prime Signal was founded by Odin Latouche and Gelila Seid, combining practical experience across finance, accounting, managed IT services, B2B sales, SaaS and marketing.
Odin brings experience in SaaS, data solutions, commercial growth, and client acquisition. Gelila’s background includes accounting, bookkeeping and MSP environments.
Supported by a small, dedicated team, Prime Signal has a clear understanding of how accountancy firms work, where IT issues can create pressure, and what strong support should deliver.
That perspective helps us match accountancy firms with MSPs that are well suited to keeping systems reliable, teams productive, and AI usage properly managed.
Our promise
When the groundwork is done properly, the review starts in the right place and has a much better chance of giving you a clearer view of the risks, the gaps, and what needs to happen next.
We care about maintaining high standards and introducing accountancy firms to MSPs that are well suited to keeping your business running smoothly, efficiently, and with minimal disruption. That’s our mission.
Odin Latouche
Co-Founder
Director
Gelila Seid
Co-Founder
Operations Lead