This Privacy Policy explains how Prime Signal Group Limited, trading as Prime Signal (“Prime Signal”, “we”, “us” or “our”), collects, uses, shares and protects personal data. It applies to our website, enquiries, client and supplier relationships, business development activity, and the research and B2B intelligence services we provide.
1. Who we are
Prime Signal Group Limited is the controller responsible for personal data covered by this Policy unless another arrangement is expressly stated.
Company number: 17181178
ICO registration: ZC134554
Registered office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
Email: info@primesignal.co.uk
2. Personal data we may collect
Depending on how you interact with Prime Signal, we may process:
• name, job title, employer and professional role;
• business email address, telephone number, direct dial or mobile number where available;
• professional profile and other business-contact information;
• enquiry, correspondence and meeting information;
• client, supplier, billing, contractual and service-delivery information;
• company, account, targeting, exclusion or suppression information supplied by a client;
• research notes and source references relevant to our B2B intelligence services;
• website, device, browser, security, cookie and usage information; and
• records of consent, preferences, objections and opt-outs.
We do not intentionally use special-category personal data as part of standard SIGNALS or B2B prospect research. If such information is encountered incidentally, we do not use it unless there is a lawful and necessary reason to do so.
3. Business contact and Opportunity Intelligence data
Prime Signal provides B2B research, prospect intelligence and Opportunity Intelligence services. This may involve researching professional information about people acting in a business capacity, including their current role, employer, business contact details, professional profile and responsibility for a relevant commercial or operational issue.
Where appropriate to an agreed client brief, verified business-contact information may form part of a client deliverable. Prime Signal does not treat a senior job title alone as proof that an individual controls a particular buying decision, and our research process distinguishes sourced facts from inference and qualification gaps.
4. Where personal data comes from
We may obtain personal data:
• directly from you, including through forms, email, telephone, meetings or contractual dealings;
• from a client where information is required for an engagement, suppression list or account brief;
• from company websites, professional profiles, regulatory or government records, trade publications and other appropriate public or professional sources;
• from approved licensed B2B data partners, research platforms and business-information providers; and
• from service providers that support our website, communications, CRM, invoicing, security or research workflows.
When information is obtained from another source, we use it only where we have a lawful basis and subject to applicable transparency requirements and exemptions.
5. Why we use personal data and our lawful bases
We may use personal data to:
• respond to enquiries and take steps before entering into a contract;
• create, administer and deliver client services and orders;
• research, verify and quality-check B2B companies, professional contacts and opportunities;
• identify relevant stakeholders and business contact information for agreed client campaigns;
• manage client exclusions, suppression records, complaints, corrections and guarantee claims;
• operate, secure and improve our website and business systems;
• conduct proportionate B2B business development and direct marketing;
• maintain financial, tax, legal and regulatory records; and
• establish, exercise or defend legal rights.
Our lawful bases may include performance of a contract or steps requested before a contract, compliance with a legal obligation, our legitimate interests or those of a third party, and consent where consent is required. Legitimate interests may include operating and developing our business, carrying out proportionate B2B research, verifying professional information, delivering client services, protecting systems, preventing duplication or misuse, maintaining suppression records and promoting relevant B2B services. Where we rely on legitimate interests, we consider the nature of the information, the professional context, the likely impact on the individual and the rights available to them.
6. Direct marketing
Prime Signal may contact business people about services that are reasonably relevant to their professional role where permitted by applicable law. We use consent where the law requires it and legitimate interests where that basis is appropriate. Every person has the right to object to direct marketing at any time. Marketing opt-outs are honoured and a minimal suppression record may be retained so that we do not contact you again through the affected channel.
7. Who we may share personal data with
We may share relevant personal data with:
• Prime Signal clients where business-contact or opportunity information forms part of an agreed B2B intelligence service;
• approved licensed B2B data partners and research platforms where they support verification, enrichment or sourcing;
• website, hosting, cloud, CRM, communications, invoicing, accounting, security and other operational service providers;
• contractors supporting research or service delivery under appropriate confidentiality obligations;
• professional advisers, insurers, auditors or prospective business transferees where reasonably necessary;
• regulators, courts, law-enforcement bodies or public authorities where disclosure is required or lawful; and
• third-party providers where you have asked us to make an introduction or where this is necessary to fulfil your request.
We do not disclose client-confidential campaign information or suppression lists to unrelated clients.
8. International transfers
Some service providers, research platforms or licensed B2B partners may process information outside the United Kingdom. Where a restricted transfer of personal data is made, Prime Signal uses an applicable lawful transfer mechanism, such as an adequacy regulation, appropriate contractual safeguards or another mechanism permitted by data-protection law.
9. Retention
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including service delivery, quality assurance, legal, accounting, regulatory, security and dispute-resolution requirements. Retention periods vary by data type and context. Business-contact and research information may be refreshed, corrected or removed when it is no longer sufficiently current or necessary. Minimal suppression information may be retained for longer where needed to honour an objection or opt-out.
10. Cookies and website technologies
Our website uses cookies and similar storage or access technologies. Essential technologies may be used where necessary for the site to function securely. Other categories are handled through our consent controls where consent is required. More information is provided in the Prime Signal Cookies Policy.
11. AI-assisted research and automated processing
Prime Signal may use AI-assisted tools to support research organisation, source gathering, summarisation, drafting and prioritisation. AI output is treated as a research input and is not automatically accepted as verified information. Client-facing SIGNALS opportunities are subject to human review before release. Prime Signal does not use solely automated decision-making that is intended to produce legal or similarly significant effects on individuals as part of the standard SIGNALS service.
12. Your rights
Depending on the applicable law and circumstances, you may have rights to:
• request access to personal data we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to erase personal data in certain circumstances;
• ask us to restrict processing in certain circumstances;
• object to processing based on legitimate interests;
• object at any time to direct marketing;
• receive certain data in a portable format where the right applies; and
• withdraw consent where processing is based on consent, without affecting earlier lawful processing.
If an applicable US state privacy law gives you additional rights, these may include rights to know or access information, correct or delete information, obtain a copy and opt out of certain sale, sharing or targeted-advertising activity. Prime Signal provides B2B intelligence services that may include business-contact information, so where applicable law gives you an opt-out right in relation to a disclosure for consideration, you may exercise that right by contacting us at info@primesignal.co.uk. Rights vary by jurisdiction and may be subject to legal exceptions.
You also have the right to complain to the UK Information Commissioner’s Office. We encourage you to contact us first so that we can try to resolve your concern.
13. Security
We use reasonable technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, loss or misuse. Access to client-specific material is restricted according to operational need, and service providers are selected and managed with regard to appropriate data-protection and confidentiality requirements.
14. Children
Prime Signal is a business-to-business service and our website and services are not directed at children. We do not knowingly collect personal data from children for B2B prospecting or Opportunity Intelligence.
15. Changes to this Policy
We may update this Privacy Policy when our services, technology, legal obligations or data practices change. The version published on this page applies from its stated update date.