This Cookies Policy explains how Prime Signal Group Limited, trading as Prime Signal (“Prime Signal”, “we”, “us” or “our”), uses cookies and similar storage or access technologies on www.primesignal.co.uk.
1. What cookies are
Cookies are small data files placed on or read from a device when a website is used. Similar technologies can include local storage, pixels, tags, scripts and other methods that store or access information on a browser or device. They can support site operation, remember choices, measure usage and, where enabled, support marketing or embedded services.
2. How Prime Signal uses cookies
We use cookies and similar technologies for purposes that may include:
• operating and securing the website;
• maintaining sessions and remembering consent choices;
• enabling forms, media and other site functionality;
• understanding how visitors use the site and identifying performance issues; and
• measuring or supporting marketing activity where that category is enabled and lawfully used.
3. Cookie categories
Essential
These technologies support core functions such as security, network management, consent preferences, session handling and other functionality necessary to provide the website. They cannot normally be disabled through the site where they are strictly necessary.
Functional
Functional technologies can remember choices or enable enhanced website features and embedded services. Where consent is required, they are used only in accordance with the visitor’s choice.
Analytics
Analytics technologies help us understand how visitors interact with the website, which pages are used, how the site performs and where errors or usability issues may arise. Where consent is required, analytics technologies are used only after the required consent has been obtained. Where an applicable legal exemption permits limited analytics without consent, Prime Signal may rely on that exemption only subject to its conditions.
Marketing and advertising
Marketing technologies may support advertising measurement, campaign attribution or more relevant marketing. Where consent is required, these technologies are not intended to operate until the visitor has opted in to the relevant category.
4. Consent and managing your choices
Where the site presents a cookie-consent banner or Cookie Settings control, you can use it to accept, reject or manage non-essential categories. Where consent is required, non-essential cookies and similar technologies are intended to operate only in accordance with the choice recorded through that consent mechanism.
Essential technologies required to provide the website may continue to operate regardless of non-essential preferences. You can also use browser controls to delete or block cookies, although doing so may affect some website functions.
5. Third-party technologies
Prime Signal’s website is hosted and operated using Wix. Wix and other connected service providers may place or access cookies and similar technologies where required to provide website infrastructure, forms, security, analytics, media or other enabled functionality. Some third-party services may process information outside the United Kingdom and are also subject to their own privacy and cookie practices.
We review third-party services and consent categories when they are added or materially changed. A third party should not be treated as authorised to use non-essential tracking merely because its technology is embedded on the site; the relevant consent rules still apply.
6. Cookie duration
Some cookies last only for the current browser session and are removed when the session ends. Others remain for a defined period so that preferences, security settings or other functions can persist. Duration depends on the purpose and provider. Prime Signal aims to retain or permit storage only for as long as reasonably necessary for the relevant purpose and reviews its cookie and consent configuration periodically.
7. Personal data and lawful basis
Where information collected through cookies or similar technologies is personal data, it is handled in accordance with the Prime Signal Privacy Policy. Consent is used where required for storage or access technologies. Essential technologies may be used without consent where an applicable exemption applies. Any associated processing of personal data must also have an appropriate lawful basis under applicable data-protection law.
8. Changes to this Policy
We may update this Cookies Policy when our website, connected services, consent configuration or legal obligations change. The version published on this page applies from its stated update date.